“Re-open, Renew and Revitalize” Campaign Tells Lawmakers: Economic Recovery Begins with Multi-Year Transportation Investment Package
ASA, along with the Transportation Construction Coalition (TCC), launched an advertising and grassroots campaign designed to encourage Congress to make new infrastructure investments as the major catalyst for economic recovery in the wake of COVID-19. The primary message of the campaign by the TCC is that reopening, renewing and revitalizing the economy starts with passage of a robust, multi-year transportation bill that creates jobs and keeps goods and services like medical supplies quickly moving to their destinations – now and for decades to come.
The campaign’s message is directed at two audiences: legislators and their staffs on Capitol Hill and the four primary leaders who are critical to final passage of infrastructure investment legislation: House Speaker Pelosi, House Minority Leader McCarthy, Senate Majority Leader McConnell, and Senate Minority Leader Schumer. The campaign features four components: cable TV, digital TV, Facebook ads and digital ads.