Corporate Sponsor

Construction Sales Training Seminar
Presented by Tom Woodcock, Seal the Deal

Beating the Low Bid Game: Stop letting price be the determining factor in winning projects!
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary  to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.

Why Buyers Buy: Dealing with overcoming the price objection.
Discover the reasons people choose to business with you. Understanding people's buying motives and hot buttons while applying proven sales practices gains greater results. Gain insight into how your customers truly view you and how to improve your position in their eyes.

Registration Fee
Members: $70 on or before July 6, 2012 / $90 after July 6, 2012
Non-Members: $95 on or before July 6, 2012 / $115 after July 6, 2012
NOTE: Non-members who join ASA-HC within 30 days of the event will receive a $25 refund!

Schedule
7:30 a.m.:  Registration (coffee and light snacks provided)
8:00 - 11:00 a.m.: Seminar


Location
The HESS Club, 5430 Westheimer Road, Houston, Texas

Author, and critically acclaimed speaker, Tom Woodcock is known as one of the most
dynamic sales trainers and consultants in the sales industry. Each year he speaks to
thousands of people about how best to use his techniques and skills to compete in
today's intensely competitive economic climate. With over 20 years in the business, he
has mastered the art of negotiation and gives you the tools to do it too!

Tom’s personal sales success is well documented and highly regarded. At nineteen, Tom took a
$150,000 equipment territory and grew it to $2.5 Million in one year. While at Caterpillar, he grew
his territory from $2.5 Million to $10 Million within 18 months while raising margins by 2%.
Working on an even larger scale, Tom trained 325 sales reps for a $750 Million nationwide
equipment firm. Tom knows how to get people to buy and manage a territory to success!